Long time no rant, figured I was due so here goes.
Last night I went to see Expendables 2 with a bunch of friends. It was in the largest screen of a main multi screen cineplex here in Dublin City center. We were all sitting snug and comfy in our seats some of us munching on popcorn, slurping on some ice cream shakes, but all of us psyched for the Testosteronefest we were about to be assaulted by. First though we had to endure the trailers, and oh boy what a test of endurance they were. They started off fairly nicely with the surprise trailer for the upcoming big screen adaption of 70s Brit Cop show The Sweeney starring Ray Winstone, this looked decent enough. Then a Still of the new poster for the remake of the total Recall popped up on the screen, there was a slight air of bewilderment amongst the collected cinema goers, A Poster!. Our bewilderment soon turned to normalcy and then into pure blind rage.
The Poster then fell away and a trailer for the movie started, just your average trailer....but it kept going, it kept showing exciting bits of the movie, integral plot points, set pieces, nods and winks to Paul Verhoven's 1990 movie of the same name...It has now been playing for a solid 5 minutes and the crowd are getting restless. Myself and my friends turned to each other and started to do something that as a group we can never condone...We started talking in the Cinema. We talked about anything , the popcorn, the ice-cream, the colour of the floor tiles, anything to distract from the ridiculous display of bad marketing we were being subjected to without our consent. The shameful thing is, this wasn't the first time this has happened.
Accompanying Prometheus into the cinema was a 5-6 minute trailer for The Amazing Spider-Man, this garnered the same reaction from a packed house as the Total Recall preview had as well "Oh ...Ive seen the best bits of the film now...no need go see it when it comes out" . This rang true with my Wife, I did go and see Amazing Spider-Man ( Granted it was a free press pass courtesy of a friend), but after seeing the extended trailer she opted out. I wonder how many other people felt this way ?
I don't know what marketing companies are trying to do with these
trailers, I will tell you this I doubt it was to garner the reaction received both times I was subjected to them. Please if
by any teeny tiny chance someone associated or even someone who knows a
person who once talked to a guy who sniffed someone from a movie studio
or marketing firm, pass this message on..